The Archives

ad campaign, marketing, parody, UU, uua
New ad an act of self-parody?
10.19.07 | Permalink | 3 Comments

The Christian blog Pyromaniacs call the UUA’s Time magazine ad campaign an act of self-parody. I’m pretty critical of these things as they go, but I can’t go that far with this one. (Hat tip to Chamblee54.)
cultural-creatives, freaks-and-geeks, marketing, UU
Why market to freaks and geeks?
08.21.07 | Permalink | 3 Comments

Here’s the deal with freaks and geeks: I love them because I am one. I play Civilization IV. I go to the comic book store now and again. I TiVo Battlestar Galactica. I listen to Belle & Sebastian, Neutral Milk Hotel, and Hem. I’m a Mac switcher. Hell, I even blog. So I’ve been asking […]
freaks-and-geeks, google, marketing, UU, web-ads
Write the web ad: “Come join the UU freakshow!”
08.19.07 | Permalink | 24 Comments

Jeff W. wrote in the comments to the last post, Maybe UU churches should try marketing themselves with banners that say â€œCome join the freakshow!â€ How would you market UUism online? This question has gone around the UU blogosphere before, so let’s make it very specific this time. We’re talking viral advertising, not broadcast. 1. […]
advertising, church-advertising, church-marketing, marketing
Church advertising a waste of time
04.03.06 | Permalink | Comments Off on Church advertising a waste of time

A communications director for a large congregation reports that trying to “clever” people into church ain’t gonna work. Says he: “Advertising simply points to what is already happening. And if nothing’s happening, then you’re in trouble.”