Weblogs can’t be doing too bad because the Washington Post Leslie Walker saw fit to bless them with faint praise:
While blogs are a significant publishing phenomenon, I see them as entirely different from professional news organizations, which have paid staffs that ferret out and vet information according to established principles of fairness, accuracy and truth. Blogs are more like a written conversation; they tend to be dominated by responses to what others are saying (links to other blogs) and what traditional media is reporting (links to online news stories).
Translation? “It’s okay guys, we’re safe.” If we can just get the New York Times to also have a Stewart Smalley moment at our expense, we’ll be set.
Another sign weblogs are transitioning in to the mainstream media is the evolution of a clear weblog pecking order, backed up with neato charts and graphs…
Author Clay Shirky finds the 80/20 principle at work: 20% of the group always end up with 80% of the power/money/pootie-tang. (I had always heard it as 20% always end up doing 80% of the work, so I guess I’ve been missing out some of those fringe benefits.)
Looking at Shirky’s list of the twenty top blogs, I recognized two of them and visit none. Even though I’m still a newbie blogger, that leads to believe that bloggers aren’t the ones visiting these top blogs. His work is pulled from Technorati, which tracks only 30,000 of the planet’s blogsites. (There must be something in the neighborhood of six or seven figures.)
His theory could hold, but at such an abstract level, what does it matter? Personal intent has to play a part in judging any site’s success. The vast majority of weblogs—of the “I like my dog” variety—are intended for only a small audience: the author, his wife, his best friend, and his mother (and his dog?). At the top of the heat are pseudo-blogs run by large web companies, blog software engines, blogs by established journalists (like Andrew Sullivan or Joe Conason), and a few stand-out Joe Six Pack bloggers.
The rest lie somewhere in between. The best of these (that I’ve found so far) are written for other interested bloggers. They’re not trying to be “professional jourrnalists” (journalism is a craft, not a profession, but that’s another post). They’re not even trying to be paid writers. They’re trying to create a civic space—an agora—on the web. Or even better, trying to create multiple, overlapping civic spaces. And what’s so bad about that?
The potential influence of this civic space is yet to be seen. Orson Scott Card’s Ender series imagines the first ruler of earth will have gotten his start on what we’d now recognize as a blog. (Nicely alluded to—and countered—by Demosthenes at Shadow of the Hegemon). There was a day when the net was considered an unreliable news source; now it’s the primary news source for millions. Could something similar happen with weblogs? Time will tell.
“There was a day when the net was considered an unreliable news source; now it’s the primary news source for millions.” I feel that change was brought in great part by the commercialization of the Web; being able to read news from the NY Times and the Washington Post must have encouraged less computer-savvy people to get their news from the net. And after publishing for several years, sites like Salon and Slate have also gained that credibility.
I guess it will take several years for blogs to become a news source among the non-initiated, too. And the best-known bloggers (InstaPundit, Sullivan, etc.) are gonna be the ones to get most of the attention. Kinda like today, isn’t it?
I’m not sure that blogs need to become a news source, though. I could see a need for news filter blogs (which is what I take Sullivan and InstaPundit to be). But I’d rather see a group of blogs develop into something like a polyglot of editorial pages.
Perhaps the big boy blogs will provide cover for a bunch of well-read but niched think-blogs to develop. Sullivan and IP are nice and all, but I rarely check them because it’s rarely anything I don’t see on the news sites I regularly check. When I check a blog, I want to find something I couldn’t find on the big sites.
Plastic.com might be a good metaphor (if you could blog-ify it). MAYORBOB is irreplacable, even though any one of us could (theoretically, anyhow) find the links he posts in his stories and comments. More important (to me) than the discussion threads of major news stories are the threads for less known stories. Corporate media is too uniform; Plastic, however, has a habit of pulling important stories off the back pages. Blogs should do the same. Context and foresight are everything. Big news sites rarely provide either.
ok dokie